Dabble Groups

Dabble is a local, event-based ticketing website that came to us looking to expand its capabilities through a new product, Dabble Groups. They found that communities that formed over pottery or yoga classes had no way to communicate or coordinate outside of formal event times or through the individual events pages. In fact, many members were resorting to third-party applications like Facebook Groups and MeetUp.

This is where Dabble Groups would step in.

Throughout the course of the project, we utilized the above iterative design methodologies to create a product that resonated with its target audience. After each round of mockups, we tested our designs with users, evaluated the feedback, and made adjustments to the final design. Due to the evolving nature of the product, key functions and styles could change throughout so careful, deliberate implementation of each design aspect was key to the product's success.