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Pledge Fabric Sweeper

Pledge wanted to do for upholstery what it had been doing for wood, but consumers in test groups where having a hard time making the connection. The solution? Help them understand the product by pushing off the familiarity of the yellow can to introduce the new Fabric Sweeper.

Project Roles
Copywriter
Company
SC Johnson
Skills
Copywriting
Media
Magazines, Television
Project Industries
Packaged Goods
Pledge Fabric Sweeper
Pledge Fabric Sweeper