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Coors Light Pint Relaunch

Some ideas are big and some are really big, literally. The Coors Light Pint was introduced to the market, and then quickly pulled because of production issues with the bottle. After a one year hiatus, the product was coming back. The Pint re-entered the market with a big splash. My idea was used in TV, a web video series of people spotting it in the sky, a mobile app where people could virtually create their own landings, and chalk art across the country.

Project Roles
Copywriter
Company
Coors Light
Skills
Copywriting
Media
App Design, Television, Websites
Project Industries
Beer
Coors Light Pint Relaunch
Coors Light Pint Relaunch
Coors Light Pint Relaunch
Coors Light Pint Relaunch
Coors Light Pint Relaunch