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Ahlström Munksjö – Branding the merge of two global fiber innovation giants.

Ahlstrom and Munksjö are the two companies that have been challenging the perceptions of what fiber-based materials can do. Paper is just one of the so many applications – no other material even comes close to the versatility of fiber. Fiber-based solutions are used in industries as diverse as food, steel, construction, and electronics. With the merger of these two companies, my team was tasked for establishing a unified brand platform and market positioning, alongside
an all new visual identity and communication assets for the new entity Ahlstrom-Munskjö. The new visual identity expresses the power
of two market leaders becoming the authority within the industry
of fiber-based products and solutions. We worked to ensure that the visual expression is driven by the vision of progress and continuous growth. To represent the combination of the companies based on forward-thinking technology, we created the “slash” – a 65-degree angle within the logotype – which has become a prominent graphical element throughout the new Ahlstrom-Munksjö identity.

Project Roles
Art Director, Creative Director, Designer
Company
Seventy Agency
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Creative Direction, Creative Strategy, Design, Digital, Keynote, Research, Sketch, Visual Development
Media
Brand Guidelines, Brand Identity, Concept Art, Icons, Logos, Visual Designs, Websites, Wireframes
Project Industries
International, Technology
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.
Ahlström Munksjö – Branding the merge of two global fiber innovation giants.