Blueair – Transforming a fast-growing Swedish brand into a global symbol of clean air
Blueair is a leading global air purification product brand. In 2017, my Team and I won the pitch and got the challenge of reshaping the entire Blueair brand ecosystem. After conducting wide and deep research in highly polluted markets and forming a new brand platform based on insights, we came up with a brand concept “With the Power of Clean Air”.
We have moved away from the typical threatening communication strategies of other air purification brands by taking the role of a “caring expert” and focusing on facts and benefits of breathing clean air. We were successful in setting Blueair apart from its competitors in a segment considered of low interest and uninspiring.
Art Director, Creative Director, Designer, Product Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Conceptual, Content, Creative Direction, Design, Design Strategy, Digital, Experience Design, Figma, Interaction, Lifestyle, Localization, Packaging Design, Post-Production, Print, Retail, Sketch, User Interviews, User Research