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Pabst Blue Ribbon: The Fearless Experience

Brand design for a Pabst Blue Ribbon event in LA. The Fearless Experience highlights the resilience of singer/songwriter, Pink Sweat$ and his ability to overcome a throat illness that threatened the chance to ever perform again. Guests were immersed in a space where they could share their vulnerabilities and be empowered by acknowledging their fears.

Project Roles
Designer
Company
The FADER / Cornerstone
Skills
Design
Media
Visual Designs
Pabst Blue Ribbon: The Fearless Experience