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Lays-erizer

OneShow Young Ones entry 2020. (Digital) Problem: Lays wanted to become more culturally relevant outside of the snack aisle and snack time. They also desired to have something that was buzz-worthy and scalable to social media as well as add to the brand image as being "cool" and up to date with the times. Solution: Many young people use Snapchat already. Why not utilize the apps massive functionality to create a lens that invites earned social sharing? Also allow customers to interact with and invite the brand into their life outside of snack time. Then offer a simple and fun built in rewards program for those interactions.

Project Roles
Art Director, Creative Director, Creative Technologist, Motion Designer, Strategist
Company
Lays
Skills
After Effects, Art Direction, Cinematography, Color Grading, Compositing, Conceptual, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Editing, Gimbal, Interactive, Post-Production, Social, Sound Editing, Tech Strategy, Technology
Media
Advertising, Augmented Reality, Case Study Videos, Film Editing, Mobile Apps, Motion Graphics, Social Media Content
Project Industries
Advertising, Augmented Reality, Packaged Goods, Technology