OneShow Young Ones entry 2020. (Digital)
Lays wanted to become more culturally relevant outside of the snack aisle and snack time. They also desired to have something that was buzz-worthy and scalable to social media as well as add to the brand image as being "cool" and up to date with the times.
Solution: Many young people use Snapchat already. Why not utilize the apps massive functionality to create a lens that invites earned social sharing? Also allow customers to interact with and invite the brand into their life outside of snack time. Then offer a simple and fun built in rewards program for those interactions.
- Project Roles
- Art Director, Creative Director, Creative Technologist, Motion Designer, Strategist
- After Effects, Art Direction, Cinematography, Color Grading, Compositing, Conceptual, Content Strategy, Creative Direction, Creative Research, Creative Strategy, Editing, Gimbal, Interactive, Post-Production, Social, Sound Editing, Tech Strategy, Technology
- Advertising, Augmented Reality, Case Study Videos, Film Editing, Mobile Apps, Motion Graphics, Social Media Content
- Project Industries
- Advertising, Augmented Reality, Packaged Goods, Technology