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Toms Holiday Season Campaign

OBJECTIVE: Elevate brand for holiday season, showcasing full product line for target audience of millennials and families. STRATEGY: - Expanded lifestyle brand beyond millennial’s for relevancy for the whole family - Accentuated children in imagery in anticipation of gift-giving over the holiday -New themes of storytelling to widen the target audience without alienating current customers

Project Roles
Art Director, Designer
Company
TOMS
Skills
Adobe InDesign, Adobe Photoshop, Art Direction
Media
Branding, Photography, Social Media Content, Typography, Visual Designs, Websites, Mood Boards
Project Industries
Retail
Toms Holiday Season Campaign
Toms Holiday Season Campaign
Toms Holiday Season Campaign