Nordstrom Seasonal Packaging
But is it... On brand? How does one integrate a campaign into an existing and iconic brand such as Nordstrom? Additionally, how might one design a campaign that has a multi-generation customer demographic?
The solution first starts with customer research. Beginning research led me to find that Nordstrom has a cross generational customer demographic. This laid the foundation for an inclusive spring campaign that aims to celebrate important holidays and events including Mother’s Day, graduation, and Earth Day. Paper cut packaging elements and floral motifs are utilized in order to reflect an intimate, yet refreshing approach for a varied audience.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Brand Strategy, Packaging Design
- Packaging, Patterns
- Project Industries
- Fashion, Lifestyle