Diet Coke [unlabeled]

In the summer of 2019, Diet Coke started a conversation by removing their labels from their cans to talk about (y)our labels. The [unlabeled] initiative was a multi-year platform designed to spark an ongoing, authentic and unapologetic conversation about the labels that surround us. Guest had the opportunity to be part of the experience by sharing their own experience with labels (both given and self-imposed) and how labels have impacted their lives in. Tour traveled to LA Pride, WorldPride, Girlboss, ESSENCE Fest and San Diego Pride.