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StubHub: The Gift Rapper

StubHub makes it easy to get fans of all types to the events they love. But this holiday season, they wanted to make the experience of ticket-getting and gifting fun, personal and memorable. We combined the power of hip hop and artificial intelligence to create a new way to gift wrap tickets: the Gift Rapper. We asked a series of seemingly simple questions to start, but behind the scenes, an AI was churning a dynamically-generated rap (written and performed by Guinness record setter MC Murs). Because it’s not a gift until it’s rapped!

Project Roles
Art Director
Art Direction, Conceptual, Creative Strategy, Design, Digital, Editing
StubHub: The Gift Rapper