Toddy is a famous hot cocoa brand, in Brazil, popular among the young ones. To get closer to the target, and also impact the parents, we had an idea involving a popular behaviour in Brazil: the use of cheesy GIFs by the family in Whatsapp.
So, we created exclusive GIFs, to bring more originality to WhatsApp families groups. But it wasn’t any GIF. Each of them had a code to be used as a discount coupon on Rappi, a delivery app.
GIFs were hosted on GIPHY and released on social networks by various influencers and fans of the brand. Yummy and pretty cool.
- Project Roles
- Tribal DDB
- Content, Copywriting, Creative Strategy
- Advertising, Branded Content, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods