SourceMedia Responsive sites

SourceMedia is a business-to-business media company serving senior-level professionals in the financial, technology and healthcare sectors.

I was responsible for the redesign of all Sourcemedia brands'sites and their subscription experience transformation .

Challenges:
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-Finding a solution for a subscription experience intuitive for users VS complete for marketing needs
-Making the subscription process flexible and adapted to all types of users (new VS existing subscribers, up/downgrade).
-Designing a unique responsive experience applicable for all sites
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UX Design process:
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To come up with a solution and define an efficient process I applied a designed process involving user/customer-centric methods:
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-Contributing to internal workshops with cross functional teams to collect all requirements
-Running sites audit and competitive research to identify current paint points and successful trends
-Designing userflows for all use cases, sitemap, wireframes.
-Following up with the Visual Design
-Writing functional specifications and completing user stories along with the product manager I collaborated with.
-QA testing and reporting bugs during the implementation