Vitamin Shoppe e-Commerce app

The Vitamin Shoppe app being initially only accessible for registered users and the company gearing its strategy towards an overall redesign of their digital products, I worked on the redesign of their mobile app.

Challenges:
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-Identifying all experience impacts involved with Vitamin Shoppe's change of business strategy: access without registration and conversion to an e-Commerce app
-Working in a fast pace environment involving redesigning the UI in parallel with the UX (for which I worked closely with a visual designer)
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UX Design process:
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Within an agile context, I applied the following steps:
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-Leading recurrent workshops with the client stakeholders to gather business requirements and present the design solutions (user journey mapping, design system with templates and modular behavior)
-Creating annotated wireframes and prototype
-Iterate on the design based on the client's feedbacks
-Following up with the Visual Design
-Attending to daily meeting with the business and technical teams for implementation follow up