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Talk Drive

C. Santos VP wanted to communicate and solicit potential customers for its RoadShow event that took place at Hotel Altis Belém, with the Mercedes A-Class as the star of the event. In order to position Mercedes as an innovative and technologically advanced brand, a digital experience was created where users could make their reservation for the test drive only using voice. Voice recognition was included, converting speech to text and natural language processing, to decode the users intent at each step of the journey, while a reservations management system guaranteed the distribution of test drives along the day. The experience increased the number of visits on the website by 4.000, while reaching 354.000 users and setting a 1.7M record in adds visualized.

Project Roles
Front-End Developer
Company
comOn
Skills
CSS, CSS / JS Precompressor, Digital Tech, Experiential, Front-End Development, HTML, Interactive, JavaScript, Mobile, Speaking Engagements, Technology
Media
Advertising, Corporate Events, Interaction Designs, Interactive Installations, UI Design, UX Designs, Websites
Project Industries
Advertising, Automotive, Technology
Talk Drive
Talk Drive
Talk Drive
Talk Drive
Talk Drive