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Sound of Passion: Mario Andretti

If passion had a sound, what would that sound be? Magnaflow ’s latest video spotlight, “The Sound of Passion,” brilliantly explores this through the point-of-view of racing legend Mario Andretti. Our team came up with this as a cold-pitch - Magnaflow wasn't necessarily looking for this particular content or story, but once we pitched it to them they were sold. I refined the creative to get it ready to become a branded short film, produced and directed this spot. I also work side by side with our talented editor (Bryan Avila) who absolutely crushed it. As always, our budget was tight, so we got creative on shoot locations. A tunnel at a horse race track served as our Formula One entrance, a basement was converted to resemble a room in Andretti's house - a credit to our production design team (Lila Yanow and team). We also made sure to deliver an added Dolby 5.1 mix in case Magnaflow wanted to impress their crowds at events like SEMA.

Project Roles
Creative Director, Director, Producer, Music Supervisor, Post Producer
Company
Magnaflow
Skills
6K, Adobe Premiere Pro, Brand Strategy, Broadcast, Celebrity, Children, Cinematic, Commercial, Conceptual, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Directing, Editorial, Filmmaking, Location, Low Budget, Non-Union, Period, Post-Production, RED, Storyboarding, Stunts, Aerial, Drone
Media
Brand Films, Commercials - Broadcast, Brand Identity, Branded Content, Commercials - Video, Documentaries, Short Films, Short Stories, Video Installations
Project Industries
Automotive, Entertainment, Packaged Goods, Sports
Sound of Passion: Mario Andretti
Sound of Passion: Mario Andretti
Sound of Passion: Mario Andretti
Sound of Passion: Mario Andretti
Sound of Passion: Mario Andretti
Sound of Passion: Mario Andretti