This label was created to celebrating how humanity comes together in times of need to help each other. The connected patterns recreate the terrain of the McLaren Vale region in South Australia where the grapes were picked and produced. This design is an ode to McLaren Vale and community spirit that gathered to help those less fortunate.
The Homeless Grape project started in 2015 when a call went out on social media from McLaren Vale’s winemaker Jock Harvey. He was offering 3 tons of beautiful Shiraz grapes to anyone who was willing to make a donation to Hutt St Centre, a charity that focuses on transforming the lives of Adelaide’s homeless.
Animator, Art Director, Designer
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Packaging Design, Print, Social Media Strategy