Loophole

Loophole is a location-based social networking app that helps people connect with those around them in the real world, in real-time. It seeks to revolutionize how our mobile devices are used to help us connect with our physical social reality. The logo mark ties together a loop, circle, and pin into its form while signifying motion, 3D texture, and the Jungian symbol of the self. The identity overall showcases clean and minimalist canvases, trendy typography, and a bright color palette that lends to the inspirational and universal nature of the platform.