Okay
"Holiday Wishes" Gleaners Food Bank

Gleaners was facing a crises. The demand for nutritional assistance was growing, and they didn't have enough money to keep up with it. For years, they had been relying on donations received from direct mail solicitations. Now they were going to do a full advertising campaign to promote the need during the holiday season. In a crowded marketplace where everybody is asking for money, the idea needed to emotionally engage people and get them to care. This was their second year, and we raised the same amount of money with 25% less of a budget.

Project Roles
Copywriter, Creative Director
Skills
Copywriting, Creative Direction
Media
Billboards, Magazines, Television
Project Industries
Advertising
"Holiday Wishes" Gleaners Food Bank
"Holiday Wishes" Gleaners Food Bank
"Holiday Wishes" Gleaners Food Bank
"Holiday Wishes" Gleaners Food Bank