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Jaguar I-Pace X Dua Lipa

To launch the I-Pace, Jaguar’s first electric car, we partnered with Dua Lipa to create a remix of her track ‘Want To’ using her drive data. Using the same tech, people could remix the track with their drive or using the Spotify plugin. So far it’s the most remixed track in history with nearly 100,000 remixes.

Project Roles
Art Director, Copywriter, Creative Director
Skills
Art Direction, Copywriting, Creative Direction
Media
Advertising
Jaguar I-Pace X Dua Lipa
Jaguar I-Pace X Dua Lipa