Jaguar I-Pace X Dua Lipa
To launch the I-Pace, Jaguar’s first electric car, we partnered with Dua Lipa to create a remix of her track ‘Want To’ using her drive data. Using the same tech, people could remix the track with their drive or using the Spotify plugin. So far it’s the most remixed track in history with
nearly 100,000 remixes.
- Project Roles
- Art Director, Copywriter, Creative Director
- Art Direction, Copywriting, Creative Direction