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Launching MINI Electric

We were challenged to launch the new MINI Electric an entire year before the car was actually available. So instead, we decided to launch a feeling. We let the UK know just how good it felt to drive the new MINI, and we also guaranteed it with the (genuinely official) Feel Good Guarantee.

Project Roles
Art Director, Copywriter
Skills
Art Direction, Copywriting
Media
Advertising
Launching MINI Electric
Launching MINI Electric