Snack Brand

As senior graphic designer & Art Director, I've driven graphic design and visual identity for Snack which has lead growth from a small start up to global distribution in 4 continents. I established a design system to include include print, digital and package design. I've also found unique ways to leverage brand identity to generate customer engagement. This includes graphic collaborating with a local Vietnamese restaurant, guerrilla marketing through flash events, and working cultivation unconventional product design with fine artists