Pump It Up

Together, Cooper Tire and DoSomething.org launched the Pump It Up campaign! The goal of the campaign was to equips young people with the tools they need to know about tire pressure, tread depth, and overall tire condition to keep them and their friends safe on the road. We’re helping create a foundation for safer drivers starting with our members. Members were asked to print our Pump It Up flyers, and put them under friends’ windshield wipers. When they text in the keyword on the flyers, they’ll get tips on pumping their tires, checking tread depth, and checking their tire condition.