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Puma Complex Con 2018

Identity and extensions for Puma’s programming at an annual convention for sneaker-heads held in LA. In 1980s Puma has relaunched the hybrid tech and 32 shoe, RS-X. Inspired 80s Mall used to be where kids used to spend their time with friends and network. Puma Galleria reinvents the 80s Puma world and projects in the world of a shopping mall.

Project Roles
Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Creative Direction, Environments, Experience Design
Brand Identity, Branded Content, Branding, Environmental Design
Project Industries
Puma Complex Con 2018
Puma Complex Con 2018
Puma Complex Con 2018
Puma Complex Con 2018