Puma Complex Con 2017
How does a brand represent a culture while avoiding appropriation?
Puma created an empowering and equitable partnership with the community by offering a model that held a portfolio review for six categories (Music, Photography, Modeling, Design, and Marketing/PR) to discover the youth to invite and create Puma’s brand.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Environmental, Experience Design, Visual Development
- Brand Identity, Branded Content, Branding, Environmental Design, Illustrations, Retail Designs, Visual Designs
- Project Industries