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Puma Complex Con 2017

How does a brand represent a culture while avoiding appropriation? Puma created an empowering and equitable partnership with the community by offering a model that held a portfolio review for six categories (Music, Photography, Modeling, Design, and Marketing/PR) to discover the youth to invite and create Puma’s brand.

Project Roles
Designer
Company
Puma
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Environmental, Experience Design, Visual Development
Media
Brand Identity, Branded Content, Branding, Environmental Design, Illustrations, Retail Designs, Visual Designs
Project Industries
Fashion
Puma Complex Con 2017
Puma Complex Con 2017
Puma Complex Con 2017
Puma Complex Con 2017
Puma Complex Con 2017