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The Kindest - Rebranding baby food to go beyond baby food

Mitasu (now the kindest) is one of the sub-brands of MiL, a food tech company that aims to enrich individual’s life with food. Mitasu was a baby food brand that wanted to rebrand themselves to launch in the global market, as well as expand their business to more than just baby food.

Project Roles
Copywriter
Company
The Kindest
Skills
Brand Strategy, Copywriting, Language: English, Language: Japanese, User Research
Media
Branding, Brand Guidelines, Manifestos, Naming, Taglines
Project Industries
Advertising
The Kindest - Rebranding baby food to go beyond baby food