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Match Free Experience

With Match being a legacy online dating platform, it had come to terms that competing against other free dating apps in today's environment was going to be difficult with a platform that primarily relies on subscriptions. With this project we explored a new way to improve the Free experience of Match, while at the same time, ensure that our users were still upgrading organically.

Project Roles
Illustrator, Product Designer, UI Designer, UX/IA Designer
Company
Match.com
Skills
Figma, Low / High Fidelity Prototyping, Usability Testing, User Interviews, User Research, Visual Development, Android, Interaction, iOS
Media
App Design, Mobile Apps, Websites
Project Industries
Technology
Match Free Experience
Match Free Experience
Match Free Experience