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"Find Your Freedom" Jeep Gladiator Launch

Jeep was launching it’s new mid-size truck into the market, and they wanted to make an immediate impact. First, we helped create a promotion to pre-sell 4190 special launch edition models of the Jeep Gladiator. Second, we created an oversized direct mail piece that not only sold the Jeep Gladiator, but also the Jeep brand lifestyle. Lastly, we created an interactive email with live polling and a link to the Jeep Instagram feed. We followed that one up with another email with an active countdown clock to create urgency. Needless to say, the client was very happy with the work.

Project Roles
Creative Director
Company
Fiat Chrysler
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising, Automotive