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Miremba's Lullaby

Thousands of children succumb to malaria in Uganda each year. And the main reason is that people choose to use their mosquito nets for other things. This compromises the safety of the children. What we found is that if the nets are personalized the chances of them being sold or used for other things would be less, and this would bring down the cases of malaria dramatically. We found a traditional Ugandan lullaby to be the voice of this film and proceeded to tell a touching story of a mother who wants her child to sleep well under a beautiful net that is personalized using HP technology, and wake up healthy, day after day. We shot this in Uganda over two days.

Project Roles
Copywriter, Creative Director
Company
Hewlett Packard
Skills
Copywriting
Media
Brand Films
Project Industries
Technology