Rolex Exhibition "TIME"
I created this project for my thesis of a Master's degree at FIT. This project increases Rolex’s cultural capital by creating a different context than the store environment, delivering various cultural and historical ways to measure time to the general public and customers, and creating activities inspired by historical devices and methods. In addition, the project explores the concept of “TIME” which is an additional value that can be handled in connection with a specific luxury product “wristwatch.” Through this exhibition, visitors will recognize various sorts of time beyond the watch, and learn the cultural history of the watch.
- Project Roles
- Creative Director, Designer, Set Designer
- 2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, AutoCAD, SketchUp
- Advertising, Brand Identity, Concept Art, Corporate Events, Environmental Design, Events
- Project Industries
- Fashion, Luxury