Olay: Whips Launch

Creative Direction • Art Direction • Concept

THE ASK
Shed Olay’s reputation of “your grandmother’s brand" and introduce millennials to their next generation “light as air” moisturizer, Olay Whips.

THE SOLVE
We welcomed consumers, influencers and media to experience what “light as air” truly feels like. Guests drifted into the space through an immersive vapor tunnel and delighted their senses from taste buds to facial pores with a swirl of curated touch points. In less than 24 hours, over 1,000,000 units were sold and the Whips hype began trending all over social.