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Belvedere: Laolu Launch
Creative Direction • Art Direction • Concept
THE ASK
Launch the new Belvedere x Laolu limted edition bottle during one of the busiest weeks in the city—New York Fashion Week.
THE SOLVE
By bringing together art, fashion and drinks, we launched Belvedere’s new Laolu Senbanjo 2018 limited edition bottle at The Whitney Museum of American Art in New York City.
Taking a unique spin on a traditional fashion show, the event featured runway models who were painted by Laolu, who is known for his body painting that was featured in Beyoncé’s Lemonade. The design draws inspiration from ancient Nigerian patterns and Belvedere’s heritage.
- Project Roles
- Art Director, Creative Director
- Company
- Belvedere Vodka
- Skills
- 3D, Creative Direction, Design
- Media
- Events
- Project Industries
- Beverage, Wine/Spirits
