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Dick's Sporting Goods Foundation Sports Matter

I was the digital art director and designer for the Microsite. PARTNERSHIP: Dick’s Sporting Goods Foundation and Scholastic came together to launch a national essay contest for students in grades 4–7 while increasing their awareness of the Sports Matter program. OBJECTIVES: LEVERAGE Scholastic’s relationships with schools and families to spread the message of Dick’s Sporting Goods Foundation to students, their families, and teachers. BUILD AWARENESS of the importance of sports to help encourage participation in youth sports and reinforce the value that sports bring to students’ social, emotional, and physical health PROMOTE the Sports Matter program via poster teaching guides, which included lessons and student activities, as well as a student essay contest to all grades 4–7 students nationwide MICROSITE IMPACT: To drive awareness of the Dick’s Sporting Goods Foundation program, Scholastic placed a custom, co-branded destination for teachers on Scholastic.com. The microsite housed all program content and ensured that teachers could easily find the resources on a school-safe site. The website was designed for inclusivity. PAGE VIEWS:96,315 DOWNLOADS: 53,062 We outpaced our download conversion rate of 40% with a 49% conversion—23% higher!

Project Roles
Art Director, Designer
Skills
Adobe InDesign, Adobe Photoshop, Figma
Media
Microsites
Project Industries
Education, Media, Non-Profit
Dick's Sporting Goods Foundation Sports Matter