Via Fendi

An exclusive app for Fendi’s top tier V.I.C.’S granting them early access and tailored first-class features. These include services that streamline shopping and enrich the brand experience, such as a virtual concierge, as well as unique editorial content.

Stylistically the goal was to bring the look and feel of the app closer to the Roman heritage of Fendi. This was achieved through the use of elegant and beveled typography and marble stone textures.