Clorox x AEF Virtual Case Competition

The AEF x Clorox Virtual Case Competition centered around creating an innovative product to solve the needs of COVID-19 in a sustainable and profitable manner. Participants were grouped into teams of five and given a week to prepare a three slide, ten minute pitch to Clorox's product innovation team. My team consisted of members from Eastern and Western United States, as well as India. Our product focused on revising the "tupperware" products within Glad to fit the growing desire for increased sanitation with minimal contact. Throughout the course of this virtual competition, I acted as the product designer, social media strategist, and target market researcher.