Goodpup co. is a dog apparel brand founded in October 2018. Owner Emily reached out after partnering with her company on my dog's page, asking if I could do an audit of her account. The analysis was done in May 2020 and featured demographic data, key trends, and growth strategy proposals. After reviewing her social media, I was offered the position as their Social Media Manager. This quarterly review consists of my work on their Instagram page from May 2020 to July 2020, and a proposal for Facebook growth.