We created Twitter's first TV commercials and wanted to show how Twitter fit into the bigger cultural landscape.
Twitter is the place we deemed,
"Where Culture Goes to Pop." But with so much content constantly updating on the open platform, it was hard to cut through the noise and see the best of Twitter. Twitter rolled out a new feature called, Moments, that lets you access the best tweets, in an instant. We embraced the users' creative culture and spoke to our core audience 18-24 year olds by showing original content by real users. The "Pope Visit" spot has nearly 9 million views on YouTube.
- Project Roles
- Copywriter, Writer
- Broadcast, Commercial, Conceptual, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Film, Filmmaking
- Brand Films, Brand Identity, Branded Content, Branding, Briefs, Commercials - Broadcast, Commercials - Video, Experimental Films, Film Editing, GIFs
- Project Industries
- Advertising, Lifestyle, Media, Technology