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In a partnership with American Express, Discover L.A. presents the most stylish guide to L.A. with a series of video of shoppable ‘lookbooks’ for three neighborhoods: Downtown L.A., Hollywood and Venice Beach. A partner-specific initiative, the content showcases each neighborhood and small businesses and restaurants. Paired with different personalities, each film highlighted distinct neighborhood vibes. The “lookbook” concept lives on a single Instagram post through a multi-swipe experience with the “pages” of the lookbook telling a cohesive “day-in-the-life” story. The video assets were created to live together, in a particular order.

Project Roles
Copywriter, Creative Director, Writer
Discover LA
Brand Management, Brand Strategy, C2C Design, Comedy, Commercial, Creative Direction, Creative Research, Creative Strategy, Digital, Entertainment, Fashion, Film, Lifestyle, Retail, Virtual Tours
Advertising, Apparel, Brand Films, Brand Identity, Branded Content, Branding, Experimental Films, Short Films, Websites
Project Industries
Advertising, Entertainment, Fashion, Lifestyle, Media, Music, Travel/Tourism