In a partnership with American Express, Discover L.A. presents the most stylish guide to L.A. with a series of video of shoppable ‘lookbooks’ for three neighborhoods: Downtown L.A., Hollywood and Venice Beach. A partner-specific initiative, the content showcases each neighborhood and small businesses and restaurants. Paired with different personalities, each film highlighted distinct neighborhood vibes. The “lookbook” concept lives on a single Instagram post through a multi-swipe experience with the “pages” of the lookbook telling a cohesive “day-in-the-life” story. The video assets were created to live together, in a particular order.
- Project Roles
- Copywriter, Creative Director, Writer
- Discover LA
- Brand Management, Brand Strategy, C2C Design, Comedy, Commercial, Creative Direction, Creative Research, Creative Strategy, Digital, Entertainment, Fashion, Film, Lifestyle, Retail, Virtual Tours
- Advertising, Apparel, Brand Films, Brand Identity, Branded Content, Branding, Experimental Films, Short Films, Websites
- Project Industries
- Advertising, Entertainment, Fashion, Lifestyle, Media, Music, Travel/Tourism