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TITANIUM DRIVE
Ford Focus is so great that you want to recommend to your friends. To prove that, we launched the first-ever in-app test drive, that allows you to indicate a friend to test the car right after you thus creating a chain. Virtual invites, real experiences.
- Project Roles
- Copywriter
- Company
- Ford Motor Company
- Skills
- Brand Strategy, Conceptual, Copywriting, Social
- Media
- Advertising, Mobile Apps, Social Media Content, Web Apps
- Project Industries
- Advertising, Automotive