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LIFEGUARD
'Fiesta Upgrade' was one of the largest car campaigns in 2010. To promote Ford’s best-seller (Fiesta) we launched a campaign that shows an upgrade in a character’s life so as when you buy a Ford. In this spot, a drowned guy has a lifeguard's upgrade. Or was it a lifetime's?
- Project Roles
- Copywriter
- Company
- Ford Motor Company
- Skills
- Conceptual, Copywriting
- Media
- Advertising, Commercials - Broadcast, Scripted TV
- Project Industries
- Advertising, Automotive