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#MOVIMENTO11
Valentine's day in Brazil is unlikely celebrated on June 12. But in 2014, some other huge event started on the same day: the World Cup. Bad news for those who wanted to binge on their true passion but also on their true love. In order to make all sides happy, we started a national movement to anticipate Valentine’s Day to June 11.
- Project Roles
- Copywriter
- Company
- AB InBev
- Skills
- Conceptual, Copywriting, Social
- Media
- Advertising, Branded Content, Manifestos, Websites
- Project Industries
- Beer, Lifestyle, Restaurant, Retail, Sports, Wine/Spirits