Okay
THIS CONVERSATION NEVER HAPPENED

Men in Indonesia just started grooming their armpits, causing a surge of personal care issues never experienced before. Issues that men would never talk about. To change the conversation, we’ve got Stefano Lilipaly, national football player, to educate men by interrupting conversations that, obviously, never happened.

Project Roles
Copywriter
Company
Rexona
Skills
Commercial, Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Beauty, Packaged Goods, Sports