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UNNOTICED KIDS
In Southeast Asia, children spend 6h/day on screens. Screen time has literally replaced playtime and no one noticed. In order to repair this alarming mindset transformation, we made a subtle but significant change in our packaging: kids playing outdoors became kids on screens. And no one noticed either.
- Project Roles
- Copywriter
- Company
- Unilever
- Skills
- Conceptual, Content, Copywriting
- Media
- Advertising, Brand Films, Branded Content, Experimental Films, Products - Physical, Social Media Content
- Project Industries
- Advertising, Packaged Goods