Creating a new visual identity for the Leaning Tower of Pisa in Italy while designing deliverables and merchandise. The style is an abstracted design inspired by the structure. It is chaotic but by no means built correctly which makes it so iconic. Each design was illustrated from the same source, drawn by hand, new each time. This makes each deliverable unique and custom because no two deliverables will be alike. The color palette was chosen by the color of the stone and the sky behind the structure. It is minimalistic, yet organic.