We knew of this crew from going to events at Slow Culture (a continuation of This Gallery) and from eating tasty little popsicles from a red Cushman. We mention this because knowing where these guys came from helped us to understand where they ultimately wanted to go. To come out of the gates with a blog-to-table burger shack in Chinatown made our main concept really clear: the identity should be "highly sharable." Check #burgerlords, get hungry, and remember: this is Chinatown's Original Burger with a Flag in It.
- Project Roles
- Creative Director, Designer
- Design, Conceptual
- Brand Guidelines, Branded Content, Illustrations, Lettering, Logos
- Project Industries