Kia Xceed DOOH

In August 2019 I had the pleasure of being Lead Motion Designer on a UK wide Digital Out Of Home project for KIA's new Xceed. There were the standard OOH D6, D48 and D96 deliverables, but what made this project an enjoyable challenge was the bespoke London Underground Digital Ribbons. The Digital Ribbons are different lengths across each location consisting of up to 32 1920x1080px displays at Oxford Circus. The campaign ran alongside a TV spot at 8am on a Friday morning in order for maximum commuter engagement.