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NRG Solar Energy
Our challenge was to change people's perception of solar energy from 'Yes, someday.' to 'Yes, it's a viable option today.' We used existing data to educate consumers on the awesome power and potential of solar energy. We did that by introducing them to a new measurement called a megawatt hour. Turns out, we all want to use clean energy, we just didn't know it was already here.
- Project Roles
- Art Director
- Company
- NRG Energy
- Skills
- Adobe Illustrator, Adobe Photoshop, Content, Creative Strategy, Design, Experiential, Filmmaking, Media Strategy, Outdoor
- Media
- Advertising, Billboards, Brand Films, Data Visualization, Murals
- Project Industries
- Advertising, B2B, Technology