NRG Solar Energy

Our challenge was to change people's perception of solar energy from 'Yes, someday.' to 'Yes, it's a viable option today.' We used existing data to educate consumers on the awesome power and potential of solar energy. We did that by introducing them to a new measurement called a megawatt hour. Turns out, we all want to use clean energy, we just didn't know it was already here.

Project Roles
Art Director
NRG Energy
Adobe Illustrator, Adobe Photoshop, Content, Creative Strategy, Design, Experiential, Filmmaking, Media Strategy, Outdoor
Advertising, Billboards, Brand Films, Data Visualization, Murals
Project Industries
Advertising, B2B, Technology