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Fanta. It's a thing.

I created an OOH campaign and the tagline for Coca-Cola's Fanta brand team. The collage music poster style aligns with teen's eclectic, wide range of interests and cultural backgrounds. They may speak Spanish at home, listen to vaporwave, and at the same time are way into entomology. Fanta lives in this mashup of interests. It's a thing.

Project Roles
Art Director, Artist, Designer, Retoucher, Writer
Company
Fanta
Skills
Adobe Illustrator, Adobe Photoshop, Color Grading, Compositing, Conceptual, Creative Direction, Creative Strategy, Multi-cultural, Retouching
Media
Advertising, Art, Augmented Reality, Brand Guidelines, Brand Identity, Concept Art, Illustrations, Interactive Videos, Lettering, Microsites, Mood Boards, Photo Illustrations, Posters, Social Media Content, Street Art, Typography, Visual Designs
Project Industries
Advertising, Augmented Reality, Beverage, Packaged Goods
Fanta. It's a thing.
Fanta. It's a thing.
Fanta. It's a thing.
Fanta. It's a thing.
Collaborators