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College Mockup - Zagnut: The Super Nut Bar

The Zagnut bar is a somewhat unknown candy bar. Its zany wrapper is enticing but once its unwrapped… it looks bland and disappointing. Once you take a bite you realize you’ve misjudged it completely. A toasted coconut exterior and delicious peanut brittle center light up your mouth. The bold red wrapper is perfect for the blast of flavor it brings to your taste buds. In the following three print advertisements, I aimed to capture how a bar made with simple ingredients can turn out to be the unexpected hero.

Project Roles
Copywriter, Designer
Company
University of Missouri
Skills
Copywriting, Design
Media
Advertising
College Mockup - Zagnut: The Super Nut Bar
College Mockup - Zagnut: The Super Nut Bar
College Mockup - Zagnut: The Super Nut Bar