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IBM: The Smarter City

An immersive peek into a Smarter City to help people see the importance of technology and how we can use it to improve our everyday lives. As part of the Smarter Planet Campaign, a new kind of online, immersive experience was developed for IBM that took users through rich stories demonstrating how IBM is transforming complex systems across the world in 6 sectors: transportation, energy & utilities, healthcare, education, public safety, and economic development. In collaboration with Firstborn and Ogilvy's in house motion-graphics team, TheSmarterCity.com leveraged animation, audio, and video to engage with new and existing users, educate internal IBM teams and provide a compelling tool to help demonstrate IBM’s leadership capabilities in the government arena. The campaign expanded into an immersive touchscreen unit at JFK Airport, and featured in the New York Times. It was also the focal point at the Intelligence Cities Forum held at the National Building Museum in Washington, DC — supported by TIME and IBM. The event explored the intersection of information technology and urban design to understand where we are, where we want to be, and how to get there.

Project Roles
Art Director, Designer, UI Designer
Company
Ogilvy & Mather
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Final Cut Pro
Media
3D Animations, Advertising, Branded Content, Editorial Designs, Interaction Designs, Interactive Installations, Microsites
Project Industries
B2B, Technology
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City
IBM: The Smarter City